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Powerful & Passionate

Beauty packed in 100% Recycled Bottles
If you wonder why our bottles aren’t 100% clear, it’s because they’re made with post-consumer recycled plastic. They are 100% recyclable, too! Our use of recycled plastic sometimes gives our bottle a little color, but it’s worth it. Up next on our journey are our caps.

Fast & Fabulous

Lightweight fast-rinse conditioners
We think conditioners take too long to rinse out and can be heavy, so we invented fast-rinse conditioner technology. It gives you superior conditioning without weighing your hair down, and can help you save some water! So be mindful, go easy on the tap, and do your part for the planet.

goodies & goodness

Uncompromised beauty for your skin and hair
Our collections are infused with natural ingredients like organic coconut oil and murumuru butter. We are committed to sourcing high quality ingredients but responsibly. We also make our products vegan and never test on animals. We skip the silicones, parabens and dyes too.

scents & sensibility

Ethically sourced fragrance oils/absolutes
Each of our fragrances is infused with an ethically-sourced essential oil or absolute, like French heirloom lavender, Moroccan mimosa flower or Bulgarian rose petals. Our fragrance partner, Givaudan carefully crafts every fragrance to delight you in the shower and pamper your senses. We know some of these extracts are rare and fragile, so we source them responsibly.

carbon conscious & caring

Our Carbon Footprint Efforts
We’ll always be transparent and open about our carbon footprint. As part of that commitment we will not only disclose our annual carbon emissions created through the production and distribution of our products – and the calculations we take to get there – but also work to reduce that carbon footprint 20% by the year 2020.


We're all about small acts of love that make you and our planet a little more beautiful, every day.

Our products